Case study
A Shopify store built from the ground up, then refined as the business grew.
The short version
The brief
We created the Shopify website, structured the products and collections, and built an experience that makes it easy for golfers to browse and shop. Once real customer behaviour came through, we kept refining the store to make it even stronger.
What we focused on
The results
As Tee Game gathered real customer data, we kept refining the site and the shopping experience.
Conversion rate, up from 0.55%.
More orders, even with fewer website visitors.
Keyword research, page mapping, titles, schema and page speed, so the right golfers can find the store.
Automated flows and product recommendations to recover missed sales, encourage reviews and lift order value.
How we got there
We designed and built the Shopify store with clear navigation, easy to shop collections and product pages that make buying feel simple.
We kept improving the site from live data, with clearer product info, reviews and key selling points so people can buy with confidence.
We optimised the site so more of the right people discover Tee Game through Google and AI search.
Email flows and product recommendations to recover missed sales, encourage reviews and lift order value.
The process
Client love
Ecommerce was all new to me, so having someone explain everything clearly and keep me updated the whole way through was a massive help. From the website, photoshoots, social content and email marketing, I always felt across what was happening. The website looks amazing!
Chris M, Founder of Tee Game
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