Case study

Marro's Hair & Beauty

A more polished website, a clearer customer journey and stronger visibility in Google.

See the results Book a clarity call

A Marro's stylist cutting a client's hair

The short version

Marro's already had the reputation, the experience and the loyal clients. Their website just needed to catch up with the salon.

Services: Website design and build, SEO, copywriting, video, Meta ads, email marketing
Industry: Hair and beauty
Location: Norwood, SA

The brief

A website as premium as the salon itself.

Marro's had outgrown their old website. The new one needed to feel more premium, make the services easier to navigate and give new clients more confidence before booking. There was also a big opportunity to improve how the salon showed up in Google for the searches that mattered most.

What we focused on

Search research and local SEO
Page titles and descriptions
Clearer navigation
Dedicated service pages
Easier booking pathways
Google reviews on the site
In salon hero video
A better mobile experience

A facial treatment at Marro's Hair and Beauty

The results

More than a
new website

We reshaped how Marro's shows up online, from how the brand looks and moves to how clients find the salon, explore services and shop Hair Food.

Google

Page 1

For high intent searches like “Norwood hairdresser” and “hair botox adelaide”, in a very competitive area.

Meta ads

23 leads

From a hiring campaign to help the salon find new team members.

Website

Services and shop

Dedicated pages for the key services, and a complete visual facelift for the Hair Food online store.

Flows and campaigns

Automated flows and regular campaigns to keep the salon in touch with its clients.

How we got there

01. A premium feel.

Stronger layouts, better imagery, subtle animation and an in salon hero video that captures more of the Marro's experience.

02. Clearer services.

We simplified the structure and copy so clients can quickly see what Marro's offers and where to go next.

03. Trust before booking.

We brought Google reviews into the site and strengthened the messaging around services, experience and what to expect.

04. Found on Google.

We researched what people actually search for and optimised the site around the local and service terms that matter most.

The process

Clear and collaborative. Marro's always knew what we were working on, what we recommended next and why.

Client love

In theirown words

★★★★★

We had been meaning to re-do our website for ages but we couldn't find the person that felt truly right for us. Charlotte took the time to show us the vision for our new website and always had such great advice. We just love her work.

Tina M, Co-owner of Marro's Hair & Beauty