When the new owners took over Bibo, they wanted to put their own stamp on it. The food and the atmosphere were already there. The venue just needed an online presence to match.
Services
Website refresh, social content, video content, video editing
Industry
Hospitality
Location
Kent Town, SA
The brief
Warmer, more distinctive and more like Bibo.
The website needed to feel warmer, more distinctive and closer to the experience in the venue. Social needed to give people more reasons to stop, engage and remember the brand.
What we focused on
Website redesign
Warmer copy
Stronger visual direction
Interactive website moments
Reels
Social graphics
Food and venue content
Behind the scenes moments
The results
More eyes on Bibo
We gave Bibo a stronger presence across the website and social, with content that feels like the venue and gives people a reason to pay attention.
Reels
1,500+ likes
Across five pieces of founder led content introducing the people, food and story behind Bibo.
Instagram
3x followers
Follower growth as more people noticed and engaged with the venue.
Press
Glam Adelaide
The attention around the venue led to a complimentary feature from Glam Adelaide.
Website
Motion led site
A more refined website that captures Bibo's warmth, personality and what to expect when you arrive.
How we got there
01. More personality.
We redesigned the site with warmer copy, stronger imagery and a more distinctive look that feels like Bibo in real life.
02. Food and venue first.
Bold visuals and a more editorial layout let the food, the space and the atmosphere do more of the selling.
03. Content worth watching.
Reels and social content that feel entertaining and recognisably Bibo, not just promotional.
04. One connected brand.
The same personality across the website and social, so every touch point feels like part of the Bibo experience.
The process
Collaborative from day one. We shared ideas, tried different styles of content and built on what people loved.
Client love
In theirown words
★★★★★
Charlotte was great to work with, she really understood our vision of the re-imagined brand of Bibo Bar & Eatery. Sam took such beautiful content of our food and Charlotte also came up with some great ideas for the social reels. Very happy with the result.
Gaetano & Luca, Owners of Bibo Bar & Eatery
Let's worktogether
Book a clarity call and we'll work out the right next step for your business together.