Case study

Bibo Bar & Eatery

A fresh online presence for a neighbourhood favourite.

A plated dessert at Bibo Bar and Eatery

The short version

When the new owners took over Bibo, they wanted to put their own stamp on it. The food and the atmosphere were already there. The venue just needed an online presence to match.

Services
Website refresh, social content, video content, video editing
Industry
Hospitality
Location
Kent Town, SA

The brief

Warmer, more distinctive and more like Bibo.

The website needed to feel warmer, more distinctive and closer to the experience in the venue. Social needed to give people more reasons to stop, engage and remember the brand.

What we focused on

  • Website redesign
  • Warmer copy
  • Stronger visual direction
  • Interactive website moments
  • Reels
  • Social graphics
  • Food and venue content
  • Behind the scenes moments
Gaetano and Luca, the owners of Bibo Bar and Eatery

The results

More eyes
on Bibo

We gave Bibo a stronger presence across the website and social, with content that feels like the venue and gives people a reason to pay attention.

Reels

1,500+ likes

Across five pieces of founder led content introducing the people, food and story behind Bibo.

Instagram

3x followers

Follower growth as more people noticed and engaged with the venue.

Press

Glam Adelaide

The attention around the venue led to a complimentary feature from Glam Adelaide.

Website

Motion led site

A more refined website that captures Bibo's warmth, personality and what to expect when you arrive.

How we got there

01. More personality.

We redesigned the site with warmer copy, stronger imagery and a more distinctive look that feels like Bibo in real life.

02. Food and venue first.

Bold visuals and a more editorial layout let the food, the space and the atmosphere do more of the selling.

03. Content worth watching.

Reels and social content that feel entertaining and recognisably Bibo, not just promotional.

04. One connected brand.

The same personality across the website and social, so every touch point feels like part of the Bibo experience.

The process

Collaborative from day one. We shared ideas, tried different styles of content and built on what people loved.

Client love

In theirown words

★★★★★
Charlotte was great to work with, she really understood our vision of the re-imagined brand of Bibo Bar & Eatery. Sam took such beautiful content of our food and Charlotte also came up with some great ideas for the social reels. Very happy with the result.
Gaetano and Luca Gaetano & Luca, Owners of Bibo Bar & Eatery

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